Be inspired by the limitless ideas generated by our top ten favourite social media videos on TED
#1 Nicholas Christakis: the hidden influence of social networks
We’re all embedded in vast social networks of friends, family, co-workers and more. Nicholas Christakis tracks how a wide variety of traits — from happiness to obesity — can spread from person to person, showing how your location in the network might impact your life in ways you don’t even know.
#2 Alexis Ohanian: how to make a splash in social media
In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
#3 Bruno Torturra: got a smartphone? start broadcasting
In 2011, journalist Bruno Torturra covered a protest in São Paulo which turned ugly. His experience of being teargassed had a profound effect on the way he thought about his work, and he quit his job to focus on broadcasting raw, unedited experiences online. In this fascinating talk, he shares some of the ways in which he’s experimented with livestreaming on the web, and how in the process he has helped to create a very modern media network.
#4 Hugh Evans: what does it mean to be a citizen of the world?
Hugh Evans started a movement that mobilizes “global citizens,” people who self-identify first and foremost not as members of a state, nation or tribe but as members of the human race. In this uplifting and personal talk, learn more about how this new understanding of our place in the world is galvanizing people to take action in the fights against extreme poverty, climate change, gender inequality and more. “These are ultimately global issues,” Evans says, “and they can only be solved by global citizens demanding global solutions from their leaders.”
#5 Wael Ghonim: let’s design social media that drives real change
Wael Ghonim helped touch off the Arab Spring in his home of Egypt … by setting up a simple Facebook page. As he reveals, once the revolution spilled onto the streets, it turned from hopeful to messy, then ugly and heartbreaking. And social media followed suit. What was once a place for crowdsourcing, engaging and sharing became a polarized battleground. Ghonim asks: What can we do about online behavior now? How can we use the Internet and social media to create civility and reasoned argument?
#6 Seth Godin: the tribes we lead
Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.
#7 Evan Williams: the voices of twitter users
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.
#8 Stefana Broadbent: how the internet enables intimacy
We worry that IM, texting, Facebook are spoiling human intimacy, but Stefana Broadbent’s research shows how communication tech is capable of cultivating deeper relationships, bringing love across barriers like distance and workplace rules.
#9 Andrew Grill: social evolution
Andrew Grill is an internationally renowned thought leader in the fields of social business and social media networks, here he talks about the power of social media to launch careers and connect people.
#10 Clay Shirky: how cognitive surplus will change the world
Clay Shirky looks at “cognitive surplus” — the shared, online work we do with our spare brain cycles. While we’re busy editing Wikipedia, posting to Ushahidi (and yes, making LOLcats), we’re building a better, more cooperative world.
